Trade Show Exhibit Display Booths

What can I expect at an apparel trade show?

I've never been to one...or any trade show... what do vendors have to help lure you into their particular booth besides pens or food... What would lure you in? I'm doing a class project and your answers would really help. Thanks!

Public Comments

1. Beautiful men and women to usher the trade show, along with celebrities is a good idea. Giveaways are also good. Something that they will bring home. Check http://www.ezpromotionalgifts.com for more giveaway ideas.